Sales Basics: Foundations for New Hires

Most new sales hires stumble because they pitch features instead of solving problems. This course teaches you how to flip that—starting with how customers actually buy, then walking you through the entire sales cycle: finding the right prospects, uncovering their real needs, presenting solutions that stick, handling objections that sound like rejections, and closing deals without feeling pushy.

You'll learn the frameworks that separate high performers from the rest: BANT for qualifying leads, SPIN Selling for discovery questions, FAB for tailoring your pitch, and LAERC for turning objections into trust. Each module includes real scenarios and practice critiques so you're not just watching—you're diagnosing what works and what doesn't.

This is built for new hires in their first 90 days who need to contribute fast. It assumes no sales background and skips the hype. You'll walk away with a playbook you can use on your first call tomorrow.