SMM from Scratch: Profile Packaging, Content Plan, and Paid Promotion on VKontakte and Telegram

You want to manage social media for your business or start earning as an SMM specialist, but you don't know where to begin or how to avoid wasting money on ads.

In this course, you'll go through the complete SMM project cycle: define your goal and target audience, build a VKontakte and Telegram profile with a clear header and description, create a month-long content plan with different post formats, write 5–7 ready-to-publish posts, and launch your first paid campaign on VK Ads or Telegram Ads with UTM tags to track results.

The course is designed for adults with no marketing experience who want to package a project for real results, not just post content randomly. You'll get a portfolio of four artifacts: a polished profile, a content plan spreadsheet, ready-to-post content, and screenshots of your launched campaign — you can show these to clients or use them as work samples on freelance platforms.

By the end of the course, you'll have a working SMM project, not just a collection of ideas: a profile that converts in 3 seconds, content planned a month ahead, and initial data on what works.